Give Kids the Gift of the Great Outdoors

Did you know that kids today spend only half as much time playing outside as their parents did?* Not only are they missing out on the fresh air, they are also losing out on the many physical and mental benefits of spending time outside such as a boost to their Vitamin D levels, reduced anxiousness, an increased attention span and even improved vision**. Most importantly, they fail to get an appreciation for nature, which is crucial for the future of our planet***.

This festive season, Cape Union Mart is encouraging parents to give their kids the gift of the great outdoors and suggests gearing up little explorers with the following items to help make their outdoor exploits that much more comfortable.

K-Way Ocelot Hoody Softshell Jacket

From R499, available for purchase in-store and online.

The K-Way Ocelot Hoody Softshell Jacket offers 4-way stretch technology that allows kids to move around freely and comfortably. It is also made from windproof and water shedding material and comes with a removable hood and elasticated cuffs to keep the cold out.

K-Way Kids Sprint Shoe

R450, available for purchase in-store and online.

Designed with an EVA moulded mid-sole and polyester spandex upper, the K-Way Kids Sprint Shoe offers a snug fit with excellent grip. The shoe has been designed to be super lightweight – perfect for everyday wear, but also ideal for exploring the outdoors.

K-Way Kids Rambler Daypack

R250, available for purchase in-store and online.

The K-Way Kids Rambler Daypack is ergonomically designed for little backs. Plus, the lightweight material provides a secure fit and has reflective piping for better visibility, ensuring your kids are ready for any adventure.

Cape Union Rascal Chair

R125, available for purchase in-store and online.

With easy foldability and its own carry bag for transportation, the Rascal Chair is a convenient and comfortable camping seat for staring up at the stars – a far better alternative to staring at a screen. It is also available in a wide range of colours.

K-Way Kids Patrol Shoe

R499, available for purchase in-store and online.

Keep your kids’ feet safe from obstacles along the trails you take them on with the K-Way Kids Patrol Shoe.

Cuddlebug Pillow

R275, available for purchase in-store and online.

The ever-popular Cuddlebug Pillow, available in a variety of styles and colours, offers kids the utmost in comfort. Perfect for travel, the beach and picnicking, the cute Cuddlebug can be enjoyed almost anywhere.

This festive season, to help ensure that the next generation of little explorers will have somewhere to enjoy their adventures, Cape Union Mart will not only be planting 1,000 trees but matching every Rand that customers donate to fund the planting of even more trees to make a greener future. To be a part of this movement and help give back, simply add R10 or more to your purchase at the checkout in-store or online when buying gifts and gadgets.

Get your little ones to experience more of the outdoors and show them the wonders of this world that they stand to inherit.


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