A globally-respected company with 61 years as a leading baby products manufacturer, millions of people have grown up with Chicco in their lives, and passed that tradition on to their children and indeed, grandchildren.

Chicco, distributed by Prima Baby in South Africa, announce that their comprehensive range of baby bath and hygiene products, cosmetics, and nursing essentials are now available countrywide. From newborn to 36 months, this vast array of products has been proven to be some of the most popular in the world.
Tested through the famous Chicco Observatory in Italy by dermatologists, paediatricians, gynaecologists and parents, all the products go through a rigid testing system, ensuring that children are protected by their parents’ decisions as consumers.

The Observatory ensures that all cosmetics are hypoallergenic, paraben-free, chemical-free, preservative-free and gentle on skin. Deliciously and lightly scented, they are a gentler approach to current products on the market both in skin reaction and in smell.  Chicco’s wealth of experience, ensures no tears at bath time with all the clinically tested Baby Moments range.
All Chicco Nursing products are world-class quality, clinically tested to reassure parents that wherever there’s a baby, there’s the safest baby product from Chicco.

Available at,, selected Kids Emporiums and other retailers.

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