Cape Town, 01 October 2019: When it comes to momspiration for bump- or baby-friendly fashion, it might be time to emulate that famous ‘Markle sparkle’. Duchess Meghan and Prince Harry have been lighting up the country as part of their royal visit. Meghan’s been ‘serving’ South Africa a series of special looks – from her striped dress for the British High Commissioner reception and olive-green belted dress in the Bo-Kaap, to that periwinkle blue dress at the District Six Museum, and print wrap dress for Nyanga Township.

Like any mom, the duchess has opted for gorgeous, top-quality, but very versatile outfits that multi-task just like she does. Creating a pregnancy and post-pregnancy wardrobe is a very personal experience and every woman’s body changes in unique ways. Ideally, you want clothes that can easily make the pregnancy-to-nursing transition – and these aren’t always simple to find.

Eloise van Heerden, Buying Manager for WW and Beauty at Superbalist says, “ Throughout Meghan’s pregnancy journey, her wardrobe has been inspiring to watch, with pieces that are similar to many maternity and post-maternity-wear items we have on site.”

Van Heerden adds, “Our maternity collection is designed to be versatile, with soft, quality fabrics that are light and gentle. We know moms are after clothes that can ‘grow’ with your bump and make the jump to being elegant nursing wear. Meghan’s wrap dress is a perfect example of an item that does this with ease. We have various wrap dresses and wrap-style jumpsuits that are similar – designed to adjust to every stage of your pregnancy and after your baby arrives.”

Most moms also don’t have a style team on-hand, which makes finding the time and energy to shop an issue sometimes. “We are focused on bringing our expectant moms not only a range of essential basics, but also trend-relevant items so that our moms-to-be feel like they can keep their personal style.”

Key essential staples include the:

Key trend items include:

Van Heerden concludes, “Meghan reuses her favourite pieces, which goes to show some classics are simply irreplaceable! We want to make moms feel special in exceptionally crafted items that nod to trends and transcend these. Affordable pieces you can wear time and again. Our classic looks are appropriate for all occasions – work, gatherings with friends, or having your feet up at home – and they’re designed for summer, with breathable fabrics in whimsical shades.

As South Africa’s go-to local fashion destination, we’re continuously innovating our offerings, representing our customer-centric nature.”

To shop the collection, visit

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