Hamleys is “bringing toys to life” in Johannesburg

Greenstone Shopping Centre, one of Johannesburg’s most established and modern shopping centres located in Edenvale, celebrates the grand opening of United Kingdom-based toy giant Hamleys’ flagship store this August.

The arrival of Hamleys, a new-to-market brand in South Africa, adds to Greenstone Shopping Centres strong collection of family-friendly stores and further enhances its position as a destination mall for families and friends.

Occupying 1016.2sm of Greenstone Shopping Centre in Edenvale, ‘The Finest Toy Shop in the World’ promises an exciting in-store concept where play takes centre stage.

Shoppers will step into a magical toy wonderland that is stocked with a mind-boggling array of over 15 000 toys ranging from the traditional to the high-tech, games and puzzles to arts and crafts, magic and the Luvley Boutique – where children will find a selection of hair and nail products to dress themselves up with – and of course the iconic Hamleys Teddy Bear.

Hamleys’ unique approach focuses on ‘bringing toys to life’ for children and families by actively encouraging children to play with the toys in store or by engaging with expert toy demonstrators. Memories underpin the essence of the Hamleys brand – shoppers will be able to meet an array of Hamleys characters, take part in interactive toy demonstrations and enjoy special appearances from the world of TV and film to create even more excitement.

“Sasol Pension Fund as the owner of the Greenstone Centre is very excited to be associated with the opening of the first Hamleys Toys store in South Africa. We believe that this premium store will be complimentary to the offering of the other tenants in the centre, making Greenstone Centre a premium family shopping destination.” Commented Rupert Pöhl, Manager Property Development from Sasol Pension Fund.

“As the oldest toy shop in the world with 255 years of heritage, we are extremely excited to introduce the iconic Hamleys experience to shoppers in South Africa. Our flagship store at Greenstone offers thousands of quality toys, opportunities for children to play, engaging store design, expertise in service and amazing toy demonstration – features that make Hamleys ‘The Finest Toy Shop in the World’! We are looking forward to bringing delight and smiles to the faces of families here with the opening of Hamleys Greenstone,” said Mr. Gudjon Reynisson, CEO, Hamleys UK.

In line with the grand opening of Hamleys, shoppers can take part in the opening, on the 20th of August 2015, by uploading photos on to social media with the hashtag #HamleysSA and tagging @hamleysSA

About Hamleys
Hamleys rich history began with William Hamley, a Cornishman from Bodmin, England. Mr Hamley dreamed of opening the best toy shop in the world, which was realised when he opened his first shop at Holborn, London in 1760. Some 255 years later, Hamleys as the finest toy shop in the world, is synonymous with bringing magical experiences and joy to children. Hamleys’ unique retail experience includes opportunities for children to play, engaging store design, expertise in customer service and incredible toy demonstration.

Extending significantly further than the famous London toy shop, Hamleys as a global brand, is currently trading across 17 countries with 11 stores in the UK & Ireland and 43 international stores in cities including Moscow, Dubai, Mumbai, Istanbul and Kuala Lumpur. There are openings in Vietnam and Mexico planned for the second half of 2015.

Website: www.hamleys.com
Hashtag: #HamleysSA

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